About Us


Sue Watkins, owner of Watkins Event Service, has played fairs, festivals, and special events throughout the West Coast for over 25 years, and is a long standing member of the Western Fairs Association.

PROFESSIONAL EXPERIENCE

Watkins Event Service has over 26 years experience in the Fair and Food Service Industries. Sole owner Susan Watkins has devoted her life and career to the Fair and Entertainment Industries. Ms. Watkins completed the first Fair Management Courses offered at Cal Poly State University while there attaining her Bachelors Degree. She has since created and operated a number of different businesses within the fair industry, all of which required excellent management, organizational and communication skills. 
In additional to her multi-award winning Animal Ark Petting Zoo, the Living Carousel Pony Rides and the Carousel Novelty Company.  Ms. Watkins has operated food businesses including “The Dandy Candy Company”, and “Dandy Doggies” Mobile Hot Dog Carts. Her mobile Concession Trailers include “Spud City”, a baked potato trailer with full vegetarian entries and the “Elemonader” Giant Lemon-Lemonade Stand.  For 3 years Watkins Event Service was the highest grossing food stand at the Placer County Fair with “Cactus Bob’s Texas BBQ”.  Also providing the Placer Fair’s Livestock department with a full service food stand with extended days and hours. From 2002 thru four racing seasons Watkins Event Service provided all the Food and Souvenir Stands to The All American Speedway auto race track in Roseville. The eLEMONADER will be the exclusive stand booked for 2011.
Ms. Watkins has always been a very active member of many industry related organizations.  As a 28-year member of the Western Fairs Association, she served 8 terms on the Service Member Board and 3 on the Industry Standards Committee.  She was also chosen to participate in the WFA Service Member Leadership Program.  She was honored with a Lifetime Membership in 2009.  
Watkins Event Service’s exhibits have won many industry awards including the 2005 Superior Concession Stand award at the Alameda County Fair. A supporter of many community activities, she is a retired volunteer firefighter, a past member of the Sacramento Sheriff Search and Rescue Unit and an avid horse trainer. Susan is a highly motivated individual; she is very easy to work with and is known for her innovative ideas, dependability and reliability.  Ms. Watkins has worked with fair type food concessions for over 25 years and she has her ServSafe Certification as well as compliance with all laws required by the State of California. 

 

REFERENCES

Michael/Karen Searle
Fair Managers 
Maricopa Co. Fair 
1826 W. McDowell Rd.
Phoenix
, AZ 85007 
707-551-2000
Greg Hegwer Fair Manager
Gold Country Fair
1273 High St. 
Auburn, CA
95603
530-823-4533
Emanuel Lorenzano
Concession Manager
Dixon May Fair
P.O. Box 459
Dixon, CA 95620
707-678-5529
Lesa John
Concession Manager
CA Mid State Fair
P.O. Box 8
Paso Robles, CA  93447-0008
805-239-0655
Joe Barkett
General Manager
1-A DAA
2600 Geneva Ave.

Daly City, CA 94014

415-404-4100
 

In her tenure in the fair industry Susan Watkins has booked entertainment, food and or commercial concessions at the following main venues as well as countless rodeos, horse shows and street festivals: 

Alameda Co. Fair                       Antelope Valley Fair                    Big Fresno Fair

Butte Co. Fair                             Calaveras Co. Fair                      Calif. Mid-State Fair

California State Fair                    Cloverdale Citrus Fair                  Colorado River Fair

Contra Costa Co. Fair                 Calif Mid-Winter Fair                    Desert Empire Fair                    

Dixon May Fair                           Elk grove Western Days               Gold Country Fair                      

 Grand National Rodeo                 Horse Expo                                Kern Co. Fair                            

The Kings Fair                            Lassen Co. Fair                           Lodi Grape Festival               

 Livermore Rodeo                        Los Angeles Co. Fair                   Maricopa Co. Fair, AZ                

 Madera Dist. Fair                        Modoc District Fair                      Monterey Co. Fair                      

Mother Lode Fair                        National Orange Show                 Nevada State Fair, NV                

Pinal Co. Fair, AZ                       Placer Co. Fair                            Riverside Co. Fair                      

Reno Rodeo, NV                         Sacramento Co. Fair                   Sac. Jazz Jubilee             

 Salinas Valley Fair                      San Benito Co. Fair                     San Bernardino Co. Fair             

Silver Dollar Fair                          San Diego Co. Fair                     San Fernando Valley Fair           

San Francisco Co. Fair                San Joaquin Fair                          San Mateo Co Fair                     

Santa Barbara Co. Fair               Santa Clara Co. Fair                     Siskiyou Golden Fair                   

 Solano Co. Fair                          Southern Calif. Fair                     Tulare Co Fair                           

Tulelake Butte Valley Fair            Trinity Co. Fair                             Valley Fair                                

Ventura Co. Fair                         Yolo Co. Fair                               Yuba-Sutter Fair                        

 Yuma Co. Fair, AZ

Watkins Event Service
Sue Watkins (click to email)
P.O. Box 151
Sheridan California 95681

Phone: 530-633-0883

 


 

 

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Watkins Event Service has been a member of the Western Fairs Association since 1981